Narrative Memory Work of Employees in Family Businesses: How Founding Stories Shape Organizational Identification

This study is concerned with how founding stories are sustained across multiple generations of employees in family firms and these influence organizational identification. Drawing on a social memory perspective narrative work, we explore the retold large agricultural firm. Our demonstrates that transform firsthand memories into collective through intertwining intradiegetic storytelling material relational processes. The effortful work remembering together familial relations, spaces, embodied ways explains successive understand their belongingness to organization.